Portfolio

Mammut

Post image Mammut
ROLEJunior Digital Designer
TASKSDesign Digital Experiences, Campaign Production, and Content Creation
TEAMArt Direction, Marketing, Sales, Product Management & Design, External Partners

Summary

At Mammut, I played a pivotal role in orchestrating end-to-end customer journeys and crafting engaging digital experiences across various touchpoints. This involved writing comprehensive campaign briefs for both internal and external stakeholders, as well as overseeing the production process of global advertising campaigns. Additionally, I was responsible for curating content for digital channels, ensuring alignment with brand objectives and customer preferences. Collaborating closely with cross-functional teams, I thrived in fast-paced environments, coordinating on-set and outdoor photoshoots to capture compelling visuals that resonate with our audience.

Challenges

  • Achieve a cohesive customer experience across all digital touchpoints
  • Harmonize the varied stakeholder requirements for the final experience concepts, encompassing brand, marketing, sales (B2B & B2C, marketplaces)
  • Navigate tight budget constraints and a demanding schedule
  • Rely on the availability of athletes and content creators, such as directors and photographers
  • Adapt to unpredictable weather conditions and unforeseen challenges that disrupt production plans
  • Deal with evolving COVID restrictions when on production
Figure 1: Moodboard for Brand Campaign “Always There”. Mountaineering Summer 2022.
Figure 2: Storyboard for outdoor production. Commercial Campaign Skiing Winter 2022.
Figure 3: Collaborating with the team, I led the development of the new newsletter concept. Our goal was to inspire customers by seamlessly integrating emotional images with product visuals. Each newsletter featured a defined key visual, which also established the color palette for the overall visual identity.
Figure 4: Combining emotional images with studio shots to dynamically demonstrate the product in use.

Featured Campaigns

The Baikal Experience
  • Studio production: Partner hillton.ch
  • Campaign execution
  • Concept for the microsite
  • Deliver visual designs
Explore Microsite
Always There
  • Campaign Concept
  • Scout Production Partner
  • Production, Swiss/French Alps
Watch Video
Etna
  • Campaign execution: creation of digital marketing assets for 
e-commerce
  • Alignment of channel execution
Watch Video

In